The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


2011 One Show Interactive Judges

Fernando Barbella

BBDO Argentina

Buenos Aires

Fernando Barbella was born in Buenos Aires, Argentina. After realizing he would never be an airplane pilot because of his defective vision, he decided to study for a Communication Science Degree at Buenos Aires University. He began his new media communications career in 1996, as an account executive (a career move luckily truncated on time and migrated into Content Responsible) in a small software developing company. After playing the role of Creative Director at OgilvyInteractive Latina South, in December, 2007 he became the Interactive Creative Director at BBDO Argentina. The agency became the most awarded in the interactive arena in the last 2 years. He was recently named the Experiential Director of BBDO Argentina.

He has led interactive campaigns and developed the integration of digital tools in strategies and integrated communications for brands such as Nike, 7up, Gatorade, Pepsi, Cheetos, Head & Shoulders, Lay ́s, Doritos, Infinit, Motorola, Dove, American Express, IBM, Lenovo, GlaxoSmithKline, Kotex, Huggies, Kodak, Panasonic, FIAT, Santander Bank, Brahma Beer, Hellmann ́s, Nestle, Telef√≥nica, Coca-Cola, Sprite and SAP. His work has been recognized at the London Awards, the New York Festivals, the Yahoo! Big Idea Chair, the FWA, El Sol Festival, Eagle Awards Mexico, EFFIE Awards, Ojo de Iberoamerica, FIAP, the Webby Awards, Festival Mundial de Publicidad de Gramado, the Argentinean Creative Circle, the IAB, the Wave Festival Brazil, the Argentinean Direct & Interactive Mktg Association, Deustche Welle Best of Blogs and the Advertising Age's "Book of Tens".

Always in the mission of "preaching" about the benefits and new trends of the digital communications industry, he led for two years in a row the marketing taskforce at the local chapter of the IAB, is a member of the IADAS (International Academy of Digital Arts and Sciences), and is also a founding member of the Argentinean Direct Creative Circle. He has taught classes, seminars and conferences about creativity in new media in USA, Canada, Spain, Argentina, Chile, Guatemala, Mexico, Panama, Paraguay, Venezuela, Ecuador, Brazil and Uruguay. In addition, he has tried unsuccessfully to keep alive and updated several blogs of diverse topics at the same time, but he keeps on feeding his favorite one, called "Palabras Textuales", which was converted into a book.




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