2014 One Show Branded Entertainment Jury
Chief Content Officer
Claudia leads OMD's Content and Entertainment practice, The Content Collective, with offices in Los Angeles, Chicago and New York servicing OMD clients including Pepsico, JC Penney, Lowe's, Hershey's, Beiersdorf, GE, Wells Fargo, Walgreens, Hilton Worldwide and State Farm -- by leveraging brand media investments to generate integrated custom media and content programs -- in theatrical, television and digital mediums.
The Content Collective recently hosted a first of its kind event, The Final Front at Dreamworks and hosted by Jeffrey Katzenberg – which featured 12 best in class media partners and content creators – pitching exclusive, original concepts to over 40 OMD clients. The clients “bid” on the concepts and had the chance to work through them in breakout sessions with the content creators and members of the Content Collective leading the discussions.
Some current work include Pepsi's 2014 Superbowl FAN program and Grammy Best New Artist program a custom created and Pepsi owned new music format, Lowe's season long partnership with new Nate Berkus NBC show, American Dream Builders, and over 20+ deals in play for 2014, as a result of the Final Front.
Prior to joining OMD Claudia created the brand practice team at Levity Entertainment Group, where she developed and led the Pepsi Refresh Project’s game changing custom media and content approach and Conductor, one of the first branded entertainment independent shops in the business leading global, award winning custom programs for Unilever’s AXE brand, Nestle’s Stouffer’s and Lean Cuisine and the controversial BUD TV program.
Claudia also was Managing Director of Grey’s Advertising’s Atlanta office and developed the first Entertainment & Sports practice for Omnicom’s Integer Group. She has spent her entire career in the ever evolving intersection between brands and entertainment – pioneering proprietary processes and models along the way.