The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2014 One Show Branded Entertainment Jury

Derek Ruddy


Switzerland Advertising & Production


Producer. Mediator. Consigliere. Babysitter. Co-founder of Switzerland. Believes that money should end up on the screen not with a holding company. Nine years at Wieden + Kennedy producing iconic work for Nike, ESPN, Coke, Microsoft and Subaru to name a few. Winner of the Cannes Palme D'Or for the highly regarded Nike 'Seville' TV Spot, which gave the world a singing, and Italian, Sir Charles Barkley. Executive Producer for 6 years at Publicis, heading up a 25-member production department, helping to create memorable branding for T-Mobile, Citibank and Washington's Lottery. Believes awards don't really matter, yet continues to use the many he's received over the years as decorative ornamentation anyway. Thinks the work really does come first.




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