Paul has directed for dozens of clients across a unique media landscape including Citi, UPS, Conde Nast, Proctor & Gamble, LVMH, Sony, Intel, Nissan, American Express, IBM, Unilever and General Motors. He has worked with and interviewed numerous celebrities and influential personalities including Vice President Al Gore, Sting, Buzz Aldrin, Carrie Underwood, Ed Burns, Graydon Carter, Rodarte, Anna Sui, Alex Wang, Tori Burch and Vera Wang. He has fluency in a variety of diverse formats including commercials, short films, long form television programs, live theatrical multi-media, and concert video.

Throughout 2010 and 2011, Paul documented the development of IBM’s Watson, the computer system designed to play the gameshow Jeopardy! In conjunction with the advertising agency Ogilvy & Mather, this work produced numerous commercials, dozens of short films, and television segments which translated complicated subjects into coherent and entertaining crossplatform content. The campaign generated over a billion media impressions and garnered numerous awards.

Also in 2011, Paul directed Sting’s Sixtieth Birthday Celebration: Live at the Beacon Theater. This one-night-only concert premiered exclusively on the Sting 25 iPad app, sponsored by American Express and Chevrolet. The once-in-a-lifetime show included an extensive list of performances from a diverse roster of superstars including Bruce Springsteen, Lady Gaga, Stevie Wonder, Robert Downey, Jr., Will.i.am, and Mary J. Blige.

In 2012, Paul directed the web series and campaign Toyota: The Tundra Endeavour. The series chronicled the historic journey of the Space Shuttle Endeavour as it traveled through the streets of Los Angeles to its final home at the California Science Center. The campaign garnered numerous advertising awards including four gold Cannes Lions and several One Show awards.

More recently, Paul directed Miley: The Movement for MTV. This hour long special follows international superstar Miley Cyrus as she reinvents herself and causes intense media controversy during the MTV Video Music Awards.