The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2014 One Show Branded Entertainment Jury

Pelle Nilsson

Founding Partner/COO


Los Angeles

Pelle Nilsson is founding partner and COO of B-Reel North America.

Coming from a Producer background Pelle Nilsson has been Director of Production of the B-Reel Group since the start in 1999. He has vast experience in TV-commercial- and Broadcast Production and has been paramount to the company’s pioneering hybrid productions.

After producing numerous TV-shows he started directing and producing music videos and TV-commercials prior to starting B-Reel with Anders Wahlquist and Petter Westlund.

Pelle lives in L.A with his wife and two children.

B-Reel is a production company with offices in Stockholm, London, Berlin, Barcelona Los Angeles and New York City. We create meaningful experiences through innovation in Storytelling, Technology, Products and Entertainment.




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