The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show Web Jury

Mara Binudin

Associate Creative Director


New York

Recently named as one of Mashable’s “15 Rising Stars” in Advertising, Mara is one of the rare young female leaders in the digital creative industry.

Mara currently serves as Associate Creative Director for AKQA’s New York office. She was the driving force behind the viral ‘Inspire Her Mind’ campaign for Verizon, which raises awareness around the lack of female representation in math and science. The campaign received global attention in outlets such as Fast Company, Mashable, Slate, Buzzfeed, Huffington Post, Good Morning America and the Today Show.

Growing up in the Philippines coding and oil painting in her pastime, Mara spent the second half of her life in Paris, where she worked for BETC Euro RSCG. During her time at BETC Euro RSCG, Mara helped spearhead international campaigns for brands like Evian, L’Oreal, Kenzo and Air France. Before joining AKQA a year ago, Mara held several positions at Tribal DDB Toronto, where she powered and lit an award-winning 30-foot Christmas tree using mobile technology and social media.




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