The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show Web Jury

Luciana Haguiara

Digital Creative Director

Almap BBDO

Sao Paulo

As a Digital Creative Director, Luciana Haguiara embraces the importance and the relevance of creative solutions in the digital environment to bring memorable and useful experiences to people.

She loves digital and what made her make a big change in 2001 when she decided to give up being an offline copywriter to venture the unknown, risky and underground digital world was exactly this characteristic.

Luciana has won countless creativity awards, including One Show, Cannes Lions, D&AD, ADC, Webby Awards, El Ojo de Iberoamerica, Clio, London Festival, FWA, New York Festival, among others.

She has served as a jury member at some of the industry's most prestigious awards such as Cannes Cyber Lions, Clio Awards, D&AD, Google Creative Sandbox, Wave Festival, CCSP and was the President of the Interactive and Mobile juries at El Ojo de Iberoamerica in 2012.

Also, she has helped to lead the agency AlmapBBDO to the second position among the most awarded digital companies in the 2012 Gunn Report ranking by delivering creative solutions to clients such as Volkswagen, Havaianas, Getty Images, Greenpeace, Gol Airlines, Pepsi, Antarctica, Volkswagen Trucks, GE, etc.

Before AlmapBBDO, she worked for many agencies such as JWT, Publicis, Giacometi Propaganda and OgilvyInteractive.




Follow Us