The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2015 Interactive Jury

Matt O'Rourke


Deutsch LA

Los Angeles

Matt O’Rourke (ECD/EVP) is an American-born Creative Director at DLA, where he oversees creative on multiple accounts including Taco Bell and Nintendo.

Most well known for his non-traditional work on the Old Spice account at Wieden+Kennedy where he worked as Creative Director, Matt also lead creative on the Levi’s, Sony, Powerade and Oreo brands during his time at that agency.

Prior to joining W+K in 2011, Matt worked as an Executive Creative Director at Crispin Porter and Bogusky, where he led creative efforts on Burger King, Jello, and Mac and Cheese.

Matt’s career as a creative director began at McCann Erickson in New York, where he built and led that agency’s digital creative capabilities, and was responsible for work across the agency’s entire roster.




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