Matt O’Rourke (ECD/EVP) is an American-born Creative Director at DLA, where he oversees creative on multiple accounts including Taco Bell and Nintendo.

Most well known for his non-traditional work on the Old Spice account at Wieden+Kennedy where he worked as Creative Director, Matt also lead creative on the Levi’s, Sony, Powerade and Oreo brands during his time at that agency.

Prior to joining W+K in 2011, Matt worked as an Executive Creative Director at Crispin Porter and Bogusky, where he led creative efforts on Burger King, Jello, and Mac and Cheese.

Matt’s career as a creative director began at McCann Erickson in New York, where he built and led that agency’s digital creative capabilities, and was responsible for work across the agency’s entire roster.