The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show UX / UI Jury

Athila Armstrong

Executive Creative Director


San Francisco

Áthila Armstrong is Executive Creative Director at Method. While his main responsibility is to create solutions to problems through design, he believes that a deeper understanding of interaction design and technology is the only way to be able to deliver a truly efficient and innovative brand experience nowadays.

Áthila's skill sets rely on exceptional understanding of human-computer interaction, typography, art/design direction and branding. He is completely passionate about the idea of integration between graphic, interactive and product design as one discipline and he sees this as the only way to create true and meaningful products that actually improve human life and the environment.

Prior to joining Method, Áthila was Head of Design at Publicis Modem London. With over 14 years of experience working on both design and advertising industries, he has worked at a wide variety of agencies; from small creative boutiques such as This is Real Art to big digital agencies like R/GA. Few of his previous clients include Nokia, Nike, BBC, O2, Vodafone, Zain, SkyNews, HP, Belvedere Vodka, Smirnoff, EasyJet, Victoria & Albert Museum, Danone Groupe, Mastercard, Discover Card, Ford Motor Company, GM, Renault among others.

Throughout his career, he won several awards, such as Cannes Cyber Lions, LIAA, D&AD, BIMA, Lovies, IxDa Awards, Campaign Awards. Originally from a small city near the beautiful Brazilian coast, Áthila has lived in London for 8 years before moving to sunny San Francisco on the beginning of 2013. He loves cycling, music and enjoy time with his family, not necessarily in that order.




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