The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2015 Social Media Jury

Fabio Costa

Executive Creative Director

TBWAChiatDay

Los Angeles

Fabio Costa brought a world of creative achievements to TBWA\Chiat\Day, quite literally. From Sao Paulo to Paris, Toronto to San Francisco, Richmond to LA, Fabio has been a pioneer in reinventing storytelling in the traditional and digital space.

At TBWA, Fabio was creatively responsible for the marketing & communication efforts behind the adidas 2014 World Cup campaign, from retail to live events, tv & print to real-time advertising during the tournament.

Throughout his career, Fabio’s helped seamlessly weave together new technologies and traditional storytelling for some of the world’s most iconic brands: Ubisoft, Louis Vuitton, Perrier, Yahoo!, Ray-Ban, Disney and Motorola, to name a few. In 2010, he led Ogilvy’s global communications for Louis Vuitton, reviving the iconic “Celebrities” work for the 2010 World Cup, featuring U2’s Bono and football legends Zidane, Maradona and Pele.

Most recently, Fabio led the digital renaissance at The Martin Agency, creating buzz-worthy work for GEICO, BF Goodrich, Mentos and the John F. Kennedy Library Museum.

But apparently a shelf of Cannes Lions and One Show pencils aren’t enough for Fabio. So in his spare time he likes to compete in triathlons, ultra-marathons and the occasional Ironman race.

He calls it “balance.” We won’t tell you what we call it.

 

 

 

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