The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show Mobile Jury

Raphael Franzini

Creative Director


Sao Paulo

Raphael Franzini is a Brazilian programmer whose work seeks to subvert technology to turn it into communication. In 2014, he became a creative director at ad agency Loducca to oversee projects that help bring brands and people closer together through technology.

He started his career in 2000 coding HTML pages for the news outlet Folha Online. And, despite having a degree in business, Raphael spent many years working as a web developer.

In 2010, he joined the creative department of Loducca, where one year later he created Street Art View, for Red Bull. Being brought up in Sao Paulo, a city with a strong street art scene, this is still his favourite piece.

His efforts have been recognized at One Show, D&AD and more, including 15 lions at Cannes and the first FWA Site of the Month for Brazil. In 2013, he helped Loducca to become the 5th most creative independent agency in the world according to Cannes Lions.




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