The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
2015 One Show Branded Entertainment Jury
An award-winning veteran of the advertising industry, Rob Donnell is Founder and CEO of Brand Arc (www.brandarc.com), a Los Angeles-based firm responsible for developing groundbreaking product integrations for Toyota, Lexus and other major brands across TV, film, video games, mobile and digital platforms.
Brand Arc is a three-time winner of Madison & Vine’s “Five Best Integrations of the Year,” a 10-time winner of iTVX’s “Featured Placement of the Week” and a frequent highlight of the ANA’s “Best Practices in Branded Entertainment.” In 2012, the agency was honored with a One Show Entertainment Gold Pencil in the Television Scripted Series category for its Toyota Prius integration on the HBO series “Curb Your Enthusiasm.”
Donnell’s deals for longtime client Toyota include all five seasons of highly visible integration into ABC’s Emmy-winning comedy, “Modern Family,” and eleven consecutive seasons in Bravo’s hit competition show, “Top Chef.” In 2013, he brokered an integration deal with the CBS series “Under the Dome,” in which the Toyota Prius Plug-in played a key “hero” role. Donnell has found ways to innovate in the branded content space. Brand Arc created the first-ever co-promotion between a pharmaceutical marketer, Roche, and a feature film, Warner Bros.’ blockbuster “Happy Feet” in 2006 when the animated penguins were used in a multimedia campaign for the vaccine Tamiflu and a website offering flu facts. In other firsts, he helped integrate the Toyota Yaris into five separate sketches on Fox’s late-night comedy, “Mad TV,” created the first brand-financed “mobisodes” with Sprint for the action thriller, “Prison Break,” and initiated the first-ever brand-sponsored DVD prequel for Fox’s hit drama, “24.”
While Donnell launched Brand Arc in 2004 primarily to service Toyota, he has worked with an impressive list of clients including Lexus, AT&T, Roche and GSW. Other Brand Arc services include strategic brand development, creative development, media planning, co-promotion and event marketing.