The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show Branded Entertainment Jury

Sami Kriegstein

Creative Consulant

Astronaut's Wanted

New York

An east-coast transplant, Sami Kriegstein has spent the last ten years pursuing a wide variety of projects in the LA area, including producing a feature-length documentary and managing the number one YouTuber in the world. Sami served as the Vice President of Talent and Brand Integrations at Fullscreen, Inc., the fastest growing YouTube network, where she oversaw top-tier talent management, development and brand integrations across a roster of 6,000+ channels, including Google-funded partners and blue-chip clients like NBC, Lexus and Martha Stewart Omnimedia. Prior to joining Fullscreen, Sami was tapped as Maker Studios' first in-house talent manager and EP. She got her start at Maker Studios producing live action and comedy content for YouTube, garnering over 200MM views to date.

In 2010, inspired by the burgeoning DIY music video movement, Sami launched the Los Angeles Music Video Festival with the goal of providing emerging directors and bands an effective venue to showcase their work. Now in its 4th year, the LAMVF has awarded thousands of dollars in prizes, hosted groundbreaking workshops and performances and proudly boasts a submission pool spanning 33 countries. This past year, Sami joined Caviar Content as the head of Music Videos and Branded Digital Content. She currently works as a consultant and freelance producer.

Sami graduated Phi Beta Kappa from the University of Southern California with a BA in Communication and a Masters of Communication Management, focusing on multimedia literacy and the international entertainment marketplace.




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