The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2015 One Show Branded Entertainment Jury

Maurico Mota

Partner, Executive Producer,

Wise Entertainment and Grupo Alquimistas

Los Angeles

Mauricio leads business development and international partnerships at Wise Entertainment. He maps and creates opportunities for all partners including agencies, brands, studios, networks and non-profits across all platforms. Mota, in collaboration with renowned producer Emiliano Calemzuk, was responsible for bringing the hit series East Los High to Hulu.

He has developed and produced content for global brands including Coca-Cola, Volkswagen, Toyota and Unilever, along with entertainment companies Globo TV, Discovery Channel Brazil, Hulu, among others.

Mota began his career as an entrepreneur at 15 years old when he, along with writer Sonia Rodrigues, developed a storytelling platform called Autoria ("Authorship"). It was the beginning of a grassroots, word-of-mouth movement that eventually brought the game to over 4000 schools in Brazil. Autoria evolved into a social media platform for more than 700,000 students, who improved their test scores by using the game–many becoming the first in their families to attend college.

Autoria was licensed eight times and Mota has since developed it further into the Storytelling Compass®, a tool that now helps brands to align their content strategy worldwide. Coca-Cola was the first global brand to adopt the Storytelling Compass®. Since then, many other Fortune 500 companies have leveraged it to facilitate innovation.

Mota was responsible for introducing the concept of transmedia storytelling to Brazil and the implementation of the Transmedia Communication Department for Globo Television, the 4th largest network in the world. He is also the founder and partner at the Grupo Alquimistas, an entertainment/production group based in Rio de Janeiro.

 

 

 

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