The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2015 One Show Branded Entertainment Jury

Billy Parks

SVP Strategic Content Studio

Fullscreen

Los Angeles

Billy Parks is SVP of Fullscreen’s strategic content studio, which develops IP and content experiences for brands and emerging platforms. Most recently, Parks produced “SnapperHero” for AT&T—the first episodic show built exclusively for Snapchat.

Parks previously served as EVP of digital production and programming for The Chernin Group, where he co-created and executive produced the real-time series “@SummerBreak,” which was distributed exclusively through social media and set a new standard for branded entertainment. As Chief Content Officer at Judy McGrath’s Astronauts Wanted, he brought “@SummerBreak” into a massively successful second season, and continued creating acclaimed social entertainment experiences such as Grace Helbig and Mamrie Hart’s “HeyUSA” for Conde Nast’s platform, The Scene. He was profiled in Variety’s Reality Impact Report, as well as being chosen as one of AdAge’s 40 Under 40.

Parks began his career producing TV commercials for brands like Chrysler, P&G, NFL and Microsoft, and music videos with artists including Jay Z, Rihanna, Beyoncé, Kanye West, Miley Cyrus and Prince.

 

 

 

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