The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2015 One Show Print & Outdoor Jury

Juan Donalisio

MayoDraftFCB

Peru

My first important agency was Ogilvy Argentina, and my first brief was a press ad for an instant adhesive. This was my first Cannes Silver Lion. When I had no idea what Cannes was.

And my latest agency is FCB Mayo Lima. Where I have won 7 Lions and 2 Silver Pencils with 2 proyects for UTEC (Lima University of Engineering and Technology) When I knew perfectly well what this could mean for my career.

What happened during the nearly fifteen years in between is a completely different story.

Agencies such as Grey Argentina, Leo Burnett, FCB Argentina, LOWE, JWT Argentina, ADN and Y&R Lima came and went. Thousands of briefs were each touted as a "once-in-a-lifetime opportunity for the agency", and thousands of times nothing ever happened. Good ideas were conceived along with bad ideas, bad ideas and bad ideas. As with campaigns, bad ideas generally come in threes. Good colleagues as well as not so good colleagues also came and went. Luckily, friends have always remained.

I've gone from loving advertising to hating it and abandoning it to live in the mountains, only to later fall in love with it again and, of course, hate it anew.

 

 

 

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