The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2015 One Show Print & Outdoor Jury

Margaret Johnson

Partner / Executive Creative Director

Goodby, Silverstein & Partners

San Francisco

After graduating from the University of North Carolina at Chapel Hill with a BA in journalism and mass communication, Margaret earned a degree in art direction at the Portfolio Center in Atlanta, Georgia.

Her early advertising career included stops at Leonard, Monahan, Lubars & Kelly in Providence, Rhode Island, where she cut her teeth on accounts like Polaroid and Keds tennis shoes, and at The Richards Group in Dallas, Texas, where she worked on Id Software, creators of video games like Doom and Quake. She launched lots of games with monsters, screaming faces and dead bodies.

In 1996 Margaret received a call from GS&P. She packed up and headed west. In the years since, she's worked on just about every account in the building: SONIC Drive-In, TD Ameritrade, Häagen-Dazs, HP, Logitech, Nintendo, Specialized, Foster Farms, Budweiser, Yahoo! and Nest, to name a few. She was made a partner at GS&P in 2012.

She's won awards at every major show, including The One Show's first-ever Green Pencil for the Häagen-Dazs "HD Loves HB" campaign in 2009, the 2010 Kelly Awards Grand Prize for the Häagen-Dazs "Five" campaign, a 2011 Cannes Cyber Lion for the Yahoo! outdoor interactive "Bus Stop Derby" and two 2011 Lions for the Logitech "Ivan Cobenk" spot, which was included as one of the CLIO Awards' 100 all-time "World's Best Commercials." Margaret is excited to be on the 2015 One Show Print and Outdoor jury.

Business Insider named her one of the "Most Powerful Women in Advertising" in 2012.

In 2008 she produced and directed Dunkumentary, which was featured in the Short Film Corner at Cannes. She also blogs about things she sees out of her car window and is writing a book with her husband about not losing touch with the cool, dynamic person you were before you had kids…which they started seven years ago, before they had

 

 

 

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