The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show Film Jury

Bobby Hershfield

Chief Creative Officer


New York

Bobby is a Partner and Chief Creative Officer at SS+K where in just two years he helped create the award-winning reelection campaign for President Obama, including a spot featuring Lena Dunham, which Time Magazine ranked as the "Most memorable ad from the 2012 campaign", and the multi-Cannes Lion winning campaign for HBO Go.

Prior to SS+K, Bobby worked at Mother NY, where he worked on Dell, JC Penney, Tanqueray, CNN, Target and Johnson & Johnson brands, including Bengay, KY and Rembrandt. His work on the Target Fashion Spectacular was named by TED as "one of the ten ads worth spreading." His work on Target's Missoni effort, "Little Marina," was named Best In Show by the One Show. His CNN ad was read live on the air the day of the 2008 Presidential election. And his work on KY led to an increase in sales of EPT pregnancy tests.

Prior to Mother, Bobby worked at Ogilvy & Mather on Yahoo! and IBM, where he developed the ongoing multi-continent mid-market campaign. After starting out in Account Management at DDB Needham and Chiat/Day, Bobby's career was essentially formed at Wieden + Kennedy where he spent 9 years beginning in account management and ending up in creative. After a massive pay cut, some night school and a new title as Jr. Copywriter, Bobby ended up developing a number of campaigns for ESPN and the successful, "Beta-7" campaign which was rated, "Top Ten Advertising Campaign of The Decade" by Ad Age.




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