The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show Design Jury

Catrin Vagnemark

Creative Director / Founder



Catrin was one of the first women to found and lead a Design Agency in Sweden (1986). She is still one of the leading Creative Directors in the industry and has been a co-owner of BVD, one of Sweden's top design agencies, for 18 years. Clients include consumer brands such as Absolut Vodka, Apotek Hjärtat, Beckers, H&M, IKEA and 7-Eleven.

BVD ́s philosophy is: Simplify to Clarify. Being based in Scandinavia Catrin believes that simplicity, dialogue, honesty, inclusion and hard work are key elements when creating good and lasting design. She is a passionate collector of tactile printed papers that she uses for inspiration in her contemporary work.

Catrin is one of the 14 internationally known women in the well recieved book "Mad Women" - A Herstory of Advertising by Christina Knight.

Apart from her work at the agency, Catrin is also a frequent lecturer at design schools and a member of several Swedish and international design juries as well as being a board member of the Swedish Colour Centre Foundation.




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