Winston Binch is partner and Chief Digital Officer at Deutsch North America, and one of the most accomplished digital leaders and marketers of his generation. Since joining the agency in 2011, he's grown his team to 200 people and in 2014, he helped Deutsch earn Fast Company's distinction as one of the most innovative companies in advertising. During his time at Deutsch, Winston has expanded the agency's social and digital offering to support most brands on its roster, including Volkswagen, Target, Taco Bell, Nintendo, Pizza Hut, and PNC.
Prior to Deutsch, Winston was a partner at CP+B where he led the digital practice, working on some of the most innovative digital in advertising history, including Burger King's Whopper Sacrifice, Domino's Pizza Tracker, Best Buy's Twelpforce, American Express' Small Business Saturday, and Vail Resorts' EpicMix. While there, the agency was named Agency of the Decade, won Interactive Agency of the Year at Cannes three times in five years, and the team grew from a few people to 400 worldwide.
Before CP+B, Winston worked at R/GA — another industry leader in digital innovation — where he led development of Nike iD, the first digital product customization service of its kind. Winston's creative approach with early digital innovation projects, like Nike iD, helped redefine the output of a creative agency in the digital age, moving them from campaigns to more of a product and service-based offering.
Winston also has a great love of music. He played in a touring indie rock band, Stereobate, and worked for Sony Music Online early in his career.
He's a member of the Google Creative Council and the IADAS. He's passionate about education and co-founded both Boulder Digital Works at the University of Colorado, a digital continuing education program, and the M-School: Institute of Marketing at LMU. In 2011, Winston was named one of iMedia's top 25 Internet marketing leaders and innovators, and in 2014, the Internationalist recognized him as an industry innovator.
He also sits on the board of Protect Our Winters, a non-profit organization focused on mobilizing the snow sports community in the fight against climate change. When not working, he enjoys spending time with his wife and two children, making and listening to music, sailing, cycling, skiing, playing ice hockey, and cheering on the Los Angeles Kings.
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