The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2015 One Show Cross-Platform Jury

John Patroulis



New York

John's career began as a copywriter in New York City at TBWA\Chiat\Day, NY, where he created campaigns for a diverse roster of clients, including Nextel, Absolut, Samsonite, and Bic. With efforts that included multiple award­winning television campaigns, and such non­traditional work as a limited edition fashion collector's piece for Absolut and a billboard that blistered and faded for the Skin Cancer Foundation, his work received some of the highest creative honors in the industry.

In 2004, John moved west and joined the TBWA/Chiat/Day office in San Francisco and went on to lead award­winning campaigns for another large variety of clients, including, most notably, adidas, Fox Sports Net, and Motorola. With more high­profile, gold pencil and lion­winning campaigns ­ including the first 'viral' video to receive top honors by the AICP ­ John helped TBWA/Chiat/Day SF become one the most awarded offices in the world.

In 2007, he left to help launch T.A.G. SF. As global creative lead on Xbox, his first year resulted in the Halo 3 "Believe" campaign. With it's unique approach to integrated storytelling, it became the most creatively awarded campaign of the decade, garnering top honors at every major international award shows including the Integrated Titanium Grand Prix and Film Grand Prix at Cannes, Best in Show at the One Show, Grandy, Grand Clio, Grand Effie, the Art Director's Club, Addy's, D&AD, AICP, and more. Once released, Halo 3 become the biggest launch in entertainment history.

This and other content­driven successes led John to co­found agencytwofifteen in 2010 in San Francisco, where he served as ECD/Partner. With it's continued award­winning global Xbox success joined by the social­media driven content launch of the Kin phone among other campaigns, agencytwofifteen celebrated it's first birthday by being named to Creativity's "A­list", placing it among the 10 most creative agencies in the world.

In summer of 2011, John accepted the role of Chief Creative Officer at BBH New York. One year later the agency was named to Creativity's "A­List" for the first time in it's history. With integrated campaigns for clients like Playstation, Axe, Google and Cole Haan it has grown to become one of the most awarded agencies in NYC, and was recently named one of Creativity's "Innovators of the Year" in 2014, "One to Watch" by Adage, and was the only agency in North America to win Gold Cannes lions in both the Film and Cyber categories at the 2014 festival.

For this and other efforts, 2014 John was named one of the "Adweek 50", the annual list of the top 50 innovators and influencers in marketing, one of only four agency people to make the list.

Over his career John has received every single top international creative honor several times over, including the One Show Best in Show, Grand Clio, The Grandy, and the Cannes Grand Prix, which he has won twice.




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