The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
2015 One Show Cross-Platform Jury
Chairman McCann Worldgroup Asia Pacific
National Award Winner, an acclaimed Advertising industry Leader, Prasoon exemplifies the rare breed of creativity and leadership.
An Advertising and Communication icon who's built Mega brands, a Writer who's been honoured with the prestigious National award by the President of India, garnered glory at International Awards like Cannes, D&Ad, Clio, Media, Adfest, and plethora of others. He has authored 4 books as well, his first at the age of 17.
Prasoon has also been designated a Young Global Leader by the World Economic Forum.
He was the Jury President of the Cannes International Festival 2014. For its Titanium Category. He's the First Asian to be honoured so.
And recently been appointed as Chairman of McCann Worldgroup Asia Pacific. He is credited with marrying creativity with scale and giving McCann's work in India a distinct cultural edge making it a powerhouse that has the pulse of the market and consumer. His work be it mainstream brands like Coca Cola, Mastercard, J&J, Perfetti, Nestle, GM, Metlife, Pears, Star TV, national ones like NDTV, Dabur, Britannia.
His socially relevant campaigns like Malnutrition Polio eradication, Women empowerment Ministry of tourism, the Swachh Bharat Abhiyaan (Clean India) have all won accolades and found deep and powerful consumer connect. He was also one of the key architects for the National Election campaign of 2014.
His creativity as a Writer -Poet permeates the arena of celebrated Indian Feature Films '( Bollywood) where he is a celebrated and award winning Song and Screenwriter.
Prasoon is also a columnist of branding and social issues and leading business publications and regional dailies carry his articles.
On the eve of India's Republic day on January 26th 2015 Prasoon was conferred the prestigious Padma Award by the Government of India. Padma is one of India's highest civilian honors bestowed by the government for distinguished service. Prasoon was cited for his cultural contributions to poetry, cinema and communications.
Through his multifaceted pursuits and Content creation across the fields of Advertising, Writing and Music he has positively impacted the public consciousness and has emerged as an iconic socio cultural voice that resonates across segments.