The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show Cross-Platform Jury

Will McGinness

Executive Creative Director

Venables Bell & Partners

San Francisco

Will joined VB&P in 2010 as Paul Venables' partner. During this time, he has played a pivotal role in the independent San Francisco agency's success, helping VB&P attract brands like Intel, Google, Reebok, eBay and SKYY Vodka to its roster. Under Will and Paul's creative leadership, the agency has architected well-known brand platforms like Intel's "Look Inside," showcasing amazing people making the impossible, possible; transitioned eBay from an auction site to also a mobile shopping destination with eBay's "When it's on your mind, it's on eBay;" launched Google Fiber, one of the most talked about initiatives in Google's history; and led Audi to record sales.   Prior to VB&P, Will spent seven years at Goodby, Silverstein & Partners, where he was Creative Director, Associate Partner, working across all media as an interdisciplinary creative. Will was a force in the agency's rapid reinvention from a traditional model to a more integrated one. During that time, Goodby, Silverstein & Partners earned the title of "Interactive Agency of the Year" at the Cannes Festival, as well as both Adweek and Creativity magazine's "Agency of the Year" and Ad Age's "Digital Agency of the Year."

Will's work has been recognized at every major award show, including the highly coveted D&AD Black Pencil for the "Got Milk" campaign. Recognized for his interactive expertise, Will has served as Chairman of the Interactive One Show, Executive Chairman of the CLIO Interactive Jury and Interactive Chair for the Art Directors club awards.  

 

 

 

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