The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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2015 One Show Cross-Platform Jury

Will McGinness

Executive Creative Director

Venables Bell & Partners

San Francisco

Will joined VB&P in 2010 as Paul Venables' partner. During this time, he has played a pivotal role in the independent San Francisco agency's success, helping VB&P attract brands like Intel, Google, Reebok, eBay and SKYY Vodka to its roster. Under Will and Paul's creative leadership, the agency has architected well-known brand platforms like Intel's "Look Inside," showcasing amazing people making the impossible, possible; transitioned eBay from an auction site to also a mobile shopping destination with eBay's "When it's on your mind, it's on eBay;" launched Google Fiber, one of the most talked about initiatives in Google's history; and led Audi to record sales.   Prior to VB&P, Will spent seven years at Goodby, Silverstein & Partners, where he was Creative Director, Associate Partner, working across all media as an interdisciplinary creative. Will was a force in the agency's rapid reinvention from a traditional model to a more integrated one. During that time, Goodby, Silverstein & Partners earned the title of "Interactive Agency of the Year" at the Cannes Festival, as well as both Adweek and Creativity magazine's "Agency of the Year" and Ad Age's "Digital Agency of the Year."

Will's work has been recognized at every major award show, including the highly coveted D&AD Black Pencil for the "Got Milk" campaign. Recognized for his interactive expertise, Will has served as Chairman of the Interactive One Show, Executive Chairman of the CLIO Interactive Jury and Interactive Chair for the Art Directors club awards.  

 

 

 

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