The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2015 One Show Cross-Platform Jury

Naoki Ito

CEO / Creative Director



Naoki ito is a Creative Director and CEO.

Born in Shizuoka, Japan, in 1971. He graduated from Waseda university. Ito has worked on clients such as Nike, Google, Sony and MUJI for creative direction. His solution for communication design involving physicality and experiment is highly regarded world-wide with many awards to his name. Ito has won over 200 awards at home and abroad.

Ito's most recognised work, the real-time interactive documentary for Sagami Condom 'Love Distance' won Gold in Film Lion for the first time in 13 years as Japanese creative. Besides from being responsible for winning awards, he has also served as a judge at over 10 domestic and international awards including D&AD and NY ADC. Recently he has worked on "OMOTE 3D SHASHIN KAN", the world first 3D printing photo booth, "mini to Go", the global campaign for MUJI to Go and "PARTY Not There", the exhibition at Ginza Graphic Gallery.

In 2011 and 2012, The Ministry of Economy, Trade and Industry (METI) appointed Ito as the Creative Director of the Cool Japan Strategy Promotion Program. Ito is appointed as Professor at Kyoto University of Art and Design.




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