The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2015 One Show Direct Jury

John Reid

Chief Creative Officer

Wunderman DC

Washington DC

John Reid is an award winning Creative Director, currently serving as the Chief Creative Officer of Wunderman DC. He has spent the last 15 years crafting internationally award winning, effective, integrated campaigns for clients like Microsoft, X-Box, Windows Live, HP, TIVO, MSN Music, and Visa.

John's passion for advertising, technology and innovation has fueled his desire to promote progressive methods of marketing. Testing the limits of what is possible with current technologies, and finding ways to push in new directions.

When asked, "What's the difference between "traditional" and "digital" advertising?" His answer is simply "Other than a media buy, not much. Both require you to be a good storyteller. It's really all about having a great idea and figuring out how it works everywhere." He adds, "I love to connect with customers on an emotional level and craft each of their brand interactions into one seamless experience".

John has received international recognition for his creative vision. Highlights include Cannes, Clio's and The American Advertising Awards. He has also judged Cannes Young Lions, The Clio's, and the SIGI awards.

 

 

 

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