The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show Branded Entertainment Jury

Pedro Prado

Creative Director

F/Nazca Saatchi & Saatchi

São Paulo / Brazil

Pedro was born in Rio de Janeiro, Brazil.
He lived in Rio, New York, Texas, Indiana, and São Paulo.
He is a Bachelor of Arts with a major in Advertising from Purdue University, West Lafayette.
After almost becoming an ostrich farmer, he started working in Brazil, in 1998, as a copywriter.
Pedro joined F/Nazca Saatchi & Saatchi in 2005.
He has worked for accounts such as Nike, Google, Skol (AB Inbev), Electrolux, Mizuno, Honda, Leica, Miami Ad School, and Trident (Mondelez).
He was promoted to Creative Director in 2013.
His recent awards include Cannes Lions, One Show, D&AD pencils, and medals at São Paulo's Creative Club.




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