The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show Cross-Platform Jury

Gui Borchert

Group Creative Director


Los Angeles / US

Gui is Group Creative Director at 72andSunny. As a hybrid talent, he gets to combine his unique creative vision and diverse craft into ideas that transcend traditional advertising. Gui grew up in Brazil, grew up some more in NYC, and spent two years in London before making LA his home with his family. Outside of work, Gui likes to play football, watch football and drink beer while watching football. And by football he means soccer.




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