The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2016 One Show Cross-Platform Jury

Alfonso Marian

Chief Creative Officer


New York / US

Alfonso has received over 70 international awards including 17 Cannes Lions (including Cannes Direct Grand Prix), 48 Echo Awards (including two Echo Diamond awards), 15 John Caples International Awards (including Best of Show) and in 2008 was named Best DM Creative Director by the Won Report. In 2009, Alfonso was recognized by the John Caples International Awards, by receiving the Irving Wuderman Award for “developing talent, imagination, curiosity and passion into a creative body of work over time.” He also has been on the panel of judges for most of these major awards shows.

Alfonso began his career in advertising as an art director at Proximity, Madrid in 1994. In 1996 he became creative director and in 2001 he became executive creative director. In March 2004, he joined Shackleton Direct as partner and executive creative director. During his time at Shackelton Direct (2007- 2009), the agency was awarded Best Direct Agency at Cannes and Best Direct Agency by the Won Report.

In August 2011, Alfonso joined OgilvyOne as Chief Creative Officer for New York and became a member of OgilvyOne global board in 2014.




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