The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show Direct Jury

Adrian Botan

Global ECD McCann Worldgroup & President of Creative Leadership Council McCann Europe


Bucharest / Romania

Adrian's unofficial title is Chief Creative Cheerleader. His official role is to create a culture of creativity across Central East Europe and global Nestlé brand team. In 2011, Adrian was the first creative director to bring a double Cannes Grand Prix and Titanium Lions in Central Eastern Europe.

Since then, Adrian's team won a total of 21 Cannes Lions, multiple Grand Prix in Eurobest, Golden Drum, Cresta, and more metal colors in One Show, D&AD, Clios, or New York Festivals. Oddly enough, all those creativity awards are doubled by effectiveness ones: Grand and Gold Effies.

In 2013 & 2014, McCann was crowned the Network of the Year in Central and Eastern Europe, at Golden Drum Festival.




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