The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2016 One Show Direct Jury

Adrian Botan

Global ECD McCann Worldgroup & President of Creative Leadership Council McCann Europe


Bucharest / Romania

Adrian's unofficial title is Chief Creative Cheerleader. His official role is to create a culture of creativity across Central East Europe and global Nestlé brand team. In 2011, Adrian was the first creative director to bring a double Cannes Grand Prix and Titanium Lions in Central Eastern Europe.

Since then, Adrian's team won a total of 21 Cannes Lions, multiple Grand Prix in Eurobest, Golden Drum, Cresta, and more metal colors in One Show, D&AD, Clios, or New York Festivals. Oddly enough, all those creativity awards are doubled by effectiveness ones: Grand and Gold Effies.

In 2013 & 2014, McCann was crowned the Network of the Year in Central and Eastern Europe, at Golden Drum Festival.




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