The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2016 One Show Direct Jury

Matthias Harbeck

Executive Creative Director & Partner


Munich / Germany

Matthias Harbeck is Executive Creative Director and Partner at Serviceplan, Munich. He has won over 550 awards and is one of the most successful creatives in Germany. Especially with his campaigns for Sky, Lego and BMW Motorrad he had a major part in making Serviceplan one of the top agencies in Germany and Europe. Before he started his career at Jung von Matt and Springer & Jacoby Matthias worked at the theater as director and stage designer. He is member of ADC Germany and D&AD. 2014 he was elected to be a member of the Promo &Activation Jury in Cannes.




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