The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show Direct Jury

Matthias Harbeck

Executive Creative Director & Partner


Munich / Germany

Matthias Harbeck is Executive Creative Director and Partner at Serviceplan, Munich. He has won over 550 awards and is one of the most successful creatives in Germany. Especially with his campaigns for Sky, Lego and BMW Motorrad he had a major part in making Serviceplan one of the top agencies in Germany and Europe. Before he started his career at Jung von Matt and Springer & Jacoby Matthias worked at the theater as director and stage designer. He is member of ADC Germany and D&AD. 2014 he was elected to be a member of the Promo &Activation Jury in Cannes.




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