The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2016 One Show Film Jury

Rodrigo Butori

Group Creative Director

The Community

Miami / US

With more than 20 years in advertising, divided between Brazil, the United States and an espresso machine, Rodrigo Butori creates, develops and oversees ideas that cross the barriers of media, languages and culture.

Some of his current and past clients include Google, BMW, Apple, Volvo, Corona Extra, Original Penguin, Verizon, Toyota, P&G, ESPN, Virgin, Sauza Tequila, KIA Motors and the AdCouncil.

Since his arrival in Miami, besides working on his tan, he helped the community make Advertising Age's Top 10 A-List for two consecutive years.

His work has been featured in every major advertising award show as well as in some of the industry most respected publications, including the One Show.




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