The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show Direct Jury

Bechara Mouzannar

Chief Creative Officer

Leo Burnett MENA

Beirut / Lebanon

Chief Creative Officer of Leo Burnett MENA since 2011, Bechara is a multi-awarded and multilingual cosmopolitan creative, holder of two MBAs, in Marketing and in Creative Leadership.

He started his career in Paris, at Publicis Conseil, then worked as a film director, shooting more than a hundred commercials, before joining Leo Burnett in Beirut, where as an ECD, he put his best efforts with his teams, onto giving an insightful voice to Lebanese advertising, while pushing the limits of creative excellence. As a result, Leo Burnett Beirut has constantly been the most awarded Beirut-based agency in the world.

Bechara has substantially contributed to winning over 700 international and regional prestigious metals in the last six years, mostly awarded to integrated campaigns.

At the Dubai Lynx 2015, Leo Burnett MENA won a double crown: Network of the Year, for the third time in the last four years. And Agency of the Year, for Leo Burnett Beirut.

At the ADC - New York 2015, Leo Burnett Dubai was named Agency of the Year.

In 2015, Leo Burnett MENA also won nine Lions in Cannes, seven Pencils at D&AD, three Facebook Awards and several metals at The One Show, Clio, NYF, LIA, Epica, Sharks, AdFest & Golden Drum.




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