The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show Print & Outdoor Jury

Marcelo Reis

Chief Creative Officer

Leo Burnett / Tailor Made

São Paulo / Brazil

Marcelo Reis is a partner and the Co-President of Leo Burnett Tailor Made, as well as one of the leading creative professionals in the Brazilian market. He was responsible for directing such works as Bentley Burial (ABTO), one of the most awarded campaign of 2014; and My Blood is Red and Black ( Hemoba and the soccer team Esporte Clube Vitória), that was acclaimed as the most awarded campaign of 2013 by the Gunn Report, in its All Gunns Blazing Category.

Last year, he helped LBTM to win 22 Cannes Lions, making Leo Burnett Tailor Made the most awarded Brazilian agency at the 2014 Cannes Festival. He was acknowledged by Advertising Age as one of the six most awarded Creative Directors in the world in 2013.

He worked at important agencies such as W/Brazil, DM9DDB, Y&R and Lew'Lara\TBWA. In 2008 he became Creative Director at DM9DDB and actively participated in obtaining the award for Agency of The Year at the 2009 Cannes Festival.

In 2010 he joined Tailor Made as a partner and, in 2011, assumed as Creative Vice President for Leo Burnett Tailor Made, when the two agencies merged. In October 2014, he was invited to be one of the agency’s co-presidents.




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