The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2016 One Show Print & Outdoor Jury

Marcelo Reis

Chief Creative Officer

Leo Burnett / Tailor Made

São Paulo / Brazil

Marcelo Reis is a partner and the Co-President of Leo Burnett Tailor Made, as well as one of the leading creative professionals in the Brazilian market. He was responsible for directing such works as Bentley Burial (ABTO), one of the most awarded campaign of 2014; and My Blood is Red and Black ( Hemoba and the soccer team Esporte Clube Vitória), that was acclaimed as the most awarded campaign of 2013 by the Gunn Report, in its All Gunns Blazing Category.

Last year, he helped LBTM to win 22 Cannes Lions, making Leo Burnett Tailor Made the most awarded Brazilian agency at the 2014 Cannes Festival. He was acknowledged by Advertising Age as one of the six most awarded Creative Directors in the world in 2013.

He worked at important agencies such as W/Brazil, DM9DDB, Y&R and Lew'Lara\TBWA. In 2008 he became Creative Director at DM9DDB and actively participated in obtaining the award for Agency of The Year at the 2009 Cannes Festival.

In 2010 he joined Tailor Made as a partner and, in 2011, assumed as Creative Vice President for Leo Burnett Tailor Made, when the two agencies merged. In October 2014, he was invited to be one of the agency’s co-presidents.




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