The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2016 One Show Social Jury

Magnus Jakobsson

Creative Director

Ã…kestam Holst

Stockholm / Sweden

Magnus Jakobsson is one of Sweden’s most awarded creatives and creative directors.

His work for clients such as McDonald´s and Swedish Armed Forces, among others, has won hundreds of international awards across almost every media.

Following nine successful years at DDB Stockholm, Magnus is joining the new Nordic network NOA (The North Alliance) as ECD at the Stockholm–based agency Åkestam Holst. Magnus lives in Stockholm with his family and two daughters.




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