The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show UX / UI Jury

Alfredo Aponte

UX Director

North Kingdom

Stockholm / Sweden

Alfredo Aponte is the UX Director at North Kingdom where he has helped the company grow with interaction and strategic thinking, build its first UX team, and nurture their international client relationships – LEGO, Google, International Center of Photography, PayPal, Ericsson, Lucasfilm, Disney, and Acast.

Alfredo’s professional experiences has moved across various media platforms, both physical and digital, allowing him to play a key role in product development processes, brand experiences, and immersive storytelling.

As an industry leader, he has help clients shape, design, and develop their ideas and products in a way that benefits both them and their target audience.




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