The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show Branded Entertainment Jury

Jasmine Loignon

Creative Director


Paris / France

Jasmine Loignon joined BETC Paris in July 2014 as Integrated Creative Director. With an international career that has taken her from her native Canada to Europe, Asia, Africa and the Middle East, she last worked at Sid Lee in Amsterdam from 2011-2014 on adidas Women's, Nivea, Red Bull and the Absolut global account, spearheading the Transform Today global platform.

Prior to this, as a Senior Creative at Mother London from 2010-2012, she worked on the fully integrated Global Coca-Cola Olympics ‘Move to the Beat’ campaign which led to a 58 minute feature documentary ( that was short-listed at Cannes. She also contributed to the Great Britain GREAT campaign, Stella Artois, Ikea, Beck’s, Asos and Rolling Stones accounts.

As an ACD at Sid Lee in Montreal from 2007-2009, her clients included MGM Hotels and Cirque de Soleil, as well as adidas Originals for whom she helped launch the ‘House Party 60-Year Anniversary’ campaign, which garnered several awards and shortlists.

Jasmine began her career as creative at Moment Factory in 2003, gaining experience as a multimedia and experiential artist. She also freelanced as an Art Director and Designer in New York, collaborating with Jane, Elle Girl, Vice and Nylon from 2004-2007.

At BETC she works with Rémi Babinet and Stéphane Xiberras on Air France, Petit Bateau, YSL, and on pitches.




Follow Us