The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show Interactive Jury

Gaston Legorburu

Chief Creative Strategist


Miami / US

Gaston Legorburu is co–author of the New York Times Best Seller Storyscaping; Stop Creating Ads, Start Creating Worlds and is currently the Worldwide Chief Creative Officer for SapientNitro.

Gaston sets much of the strategic and creative vision for the agency and provides clients with forward-thinking insights on their most critical marketing challenges. He has a passion for bringing organizing ideas and connected thinking to the table and has been instrumental in expanding SapientNitro’s capabilities beyond digital and landing several AOR relationships.

Legorburu has constantly challenged the advertising industry since co-founding Planning Group International (PGI) Three years later, he turned industry heads when Sapient became the first interactive agency to acquire an above-the-line shop, Nitro Group, best known for its award-winning “Best Job in the World” campaign.

Legorburu has been a driving force in the constant evolution of SapientNitro; the agency’s unique storyscaping approach mixes multi-disciplinary teams of strategists, creatives, and technologists to shape brand storytelling through experiences that interweave physical and virtual spaces, and deepen consumer connections.

Throughout his career – he has held seats on juries of prestigious advertising award shows such as the Cannes Festival of Creativity – across both Mobile and Titanium, D&AD, Art Directors Club, New York Festivals, The One Show and the Webbys.

Legorburu has helped clients gain unparalleled insights into effectively marketing their products and services in today’s increasingly complex marketplace. He continues to provide clients like Citi, Lufthansa, ESPN, VISIT Florida, Target, Chrysler, among others with innovative solutions to critical business challenges.




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