The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show Direct Jury

Malcolm Poynton

Global CCO

Cheil Worldwide

London / UK

Malcolm joined Cheil Worldwide in 2015 as the Network’s first Global Chief Creative Officer.

Having led teams responsible for award-winning firsts as diverse as Unilever's smile activated ice cream vending machine, Foot Locker's Sneakerpedia, Dove’s Campaign For Real Beauty and CRUK’s Together we will beat Cancer, Malcolm is a recognized industry influencer and speaker. A former Cannes and Clio awards Jury President, Malcolm was recently named by TechCity Insider as one of the UK’s Top 100 Digital innovators and one of AdAge magazine’s “World’s Top 10 Digital minds”. With over 200 international industry accolades, Malcolm’s work has been recognized by Cannes Lions Film, Print, Innovation, Outdoor, Cyber, and Media, SXSW Interactive, and more.

Before joining Cheil, Malcolm was a member of Sapient’s global leadership team serving as SapientNitro’s European Chief Creative Officer. M&C Saatchi, Saatchi & Saatchi, Ogilvy and SapientNitro have all won Agency of the Year titles during his creative leadership.




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