The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2016 One Show Branded Entertainment Jury

Colin Jeffery

Chief Creative Officer


Los Angeles / US

Colin’s career spans 17 years and three continents. He has spent the last nine years at David&Goliath, where he is a managing partner and the chief creative officer. In 2011, David&Goliath was named Ad Age’s Small Agency of the Year. In 2012, Business Insider ranked Colin #11 on its list of the Most Creative People in Advertising. Colin was responsible for creating the Kia Hamsters campaign, which includes one of the 20 most viewed commercials of all time, according to Adweek.

Prior to joining David&Goliath, Colin was a vice president and creative director at Arnold Worldwide in Boston, where he oversaw Volkswagen, Timberland, and ESPN. He created a wide range of high-profile work, including the VW Passat “Feature Films” campaign, which was the most awarded digital campaign in the world in 2006.

Before moving to the US, Colin did tours of duty at Saatchi & Saatchi (Singapore), TBWA Hunt Lascaris (Johannesburg), and King James (Cape Town). He worked on various clients, including Toyota, Burger King, Guinness, Hewlett-Packard, Land Rover, BMW, South African Airways, Nando’s, and Johnnie Walker.

His work has been recognized at every major international awards show, including, The One Show, D&AD, Cannes Lions, the Clio Awards, and the Effie Awards. He has also served on many international jury panels. Colin regularly speaks and writes about music, trends, and pop culture. He was featured in Billboard Magazine’s article “Music’s Mad Men,” which highlighted the evolving relationship between music and advertising.




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