The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show Entertainment Judges

Jesse Coulter

Creative Director

Creative Artists Agency

Los Angeles

Jesse Coulter is a Creative Director at CAA Marketing, a division of Creative Artists Agency, an entertainment and sports agency based in Los Angeles with offices in New York, London, Nashville, and Beijing. Coulter is based in the Los Angeles office and works with many of the world's leading brands, including Coca-Cola, Diageo, Microsoft BING, Chipotle, Mattel, and Dell, among others.

CAA Marketing was the driving force behind such recent successes as the first and second brand films ever accepted to the Sundance Film Festival; the reinvention of the Transformers brand as a summer blockbuster film; the creation of innovative content for the (RED) campaign; and hit music videos for Mariah Carey and Miley Cyrus.

Prior to joining CAA Marketing in 2006, Coulter began his career at Lowe and Partners San Francisco, followed by work at Leagas Delaney in 1999. In 2003, he left San Francisco for Wieden+Kennedy New York, where he worked with Nike, ESPN, and others.

Coulter's creative talents span the fields of advertising, branded entertainment, viral marketing, and mainstream media. His work has been acknowledged by magazines and industry award shows alike. Coulter created the first spot ever to be downloadable on iTunes. He has developed commercials disguised as music videos, featuring rapper Common for Nike's brand Jordan and The Black Eyed Peas for ESPN that aired on MTV and BET. In 2006, Coulter won the top interactive award at Cannes, the Cyber Grand Prix Lion, for a viral video featuring Marc Ecko tagging Air Force One.

Coulter's work for brands extends beyond corporations. At CAA, he is developing brands and content for the agency's professional athletes, musicians, and motion picture talent.

Coulter also made his directorial debut in 2006, helming the NBA Playoffs promo campaign for ESPN and ABC. He directed spots for Nicholas Negroponte's One Laptop Per Child, and a vote-related campaign for GAP.

Coulter graduated from University of Oregon with a degree in Journalism and Communications.




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