Pam Scheideler is Partner, Chief Digital Officer at Deutsch’s Los Angeles office. An integrated production veteran with over 15 years of software development experience, Pam serves brands including Volkswagen, Taco Bell and Target. Prior to Deutsch, Pam was the head of production and operations at Google Creative Lab where she led both video and interactive production for advertising campaigns and product innovations. Before Google, Pam was the Director of Digital Production at JWT NY and was responsible for the digital innovation of over 30 brands.

Pam got her start in advertising at Crispin Porter and Bogusky, where she rose through the ranks to become VP, Executive Integrated Producer. Pam was also a founding partner of interactive production company Fuego5.