The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show Interactive Jury

Pam Scheideler

Partner / Chief Digital Officer


Pam Scheideler is Partner, Chief Digital Officer at Deutsch’s Los Angeles office. An integrated production veteran with over 15 years of software development experience, Pam serves brands including Volkswagen, Taco Bell and Target. Prior to Deutsch, Pam was the head of production and operations at Google Creative Lab where she led both video and interactive production for advertising campaigns and product innovations. Before Google, Pam was the Director of Digital Production at JWT NY and was responsible for the digital innovation of over 30 brands.

Pam got her start in advertising at Crispin Porter and Bogusky, where she rose through the ranks to become VP, Executive Integrated Producer. Pam was also a founding partner of interactive production company Fuego5.




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