The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show IP & Products Jury

Qin Li

Design Director


Qin Li is the Director of Industrial Design at the internationally-acclaimed multidisciplinary design studio fuseproject. Founded in 1999 by Yves Béhar, the award-winning San Francisco-based studio works across design disciplines with clients from wide array of industries. Originally from China, Li has led the development for such projects as all generations of the UP band, Jambox for Jawbone, and Edge for Movado, as well as the Sayl Chair and Public Office Landscapes for Herman Miller. Receiving numerous awards for her work, including an IDSA Design of the Decade Award, Qin is responsible for the entire design process—from ideation, to strategic thinking, to production—that includes a holistic design experience with branding, packaging, and UI design.




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