The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One To Watch Jury

Eva Santos

General Creative Director

Proximity Spain


Eva Santos is the Chief Creative Officer at Proximity in Spain, with responsibilities over the Madrid and Barcelona offices. Eva also takes part in Proximity's Worldwide Creative Council. Eva started her career in one of the first digital agencies in the country (Barcelona Virtual) and then moved on to Proximity Barcelona.

Eva has been leading creativity in this agency from Barcelona since 2007 and last year she widened her scope to include the offices in Madrid. Proximity Spain with a more specialized approach -and in the middle of a grave crisis- it has doubled its size, managing to be one of the top ten most creative agencies in the country ( 3º most award winning spanish agency in Cannes Lions 2015)

Eva has been a judge in the most important creative festivals (Cannes Lions –twice-, El Sol-twice-, New York Festival, El Ojo de Iberoamérica- President-, Jhon Caples, Echo Awards, Festival Antigua in Guatemala…) and along her career she's gathered more than 80 national and international prizes, including one Gold, one Silver and two Bronzes in Cannes Lions 2015.

Eva balances her profession with teaching and collaborations with some publications.Her main inspirations are literature, cinema, traveling and the job itself "creative is like the sports when more practices more adictive to it becomes".




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