The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
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2016 One Show Public Relations Jury
EVP & Executive Creative Director
During Jenna Young’s 5-year tenure at Weber Shandwick, she has partnered with a wide range of consumer clients to create groundbreaking work that leverages emerging platforms and lends a contemporary voice to long-established brands.
Jenna won a Bronze Lion (Integrated Campaign Led by PR) in 2014 for her bold #Unapologetic campaign for Barbie, work that challenged a cultural assumption that beauty and brains were mutually exclusive by placing Barbie in the company of very accomplished former swimsuit models. The groundbreaking campaign – which Jenna conceived of and led creative direction for – drove both sales and conversation for the brand.
Jenna’s work on Excedrin US, guiding the brand back to a leadership position after a major recall, combines editorial, social and digital components – and earned her the distinction of leading development of the brand’s upcoming global campaign. In this role, she’s defining the strategic vision and overseeing creative teams from the traditional advertising agency on the development and testing of TV campaign directions. She also developed a platform for Fisher-Price North America that resulted in Weber Shandwick being named Global AOR for public relations and being awarded the parent–directed broadcast TV spots.
One of Jenna’s smaller ideas to get big attention was “Josh Duhamel Checked Me Out,” a video concept for Diet Pepsi’s Summer program which became an Ad Age-ranked most viral video in August 2013.
She strives to add a component of social good to her work as well, crafting “Watermark," a global social campaign for Electrolux’s clean water efforts. All the while, keeping always-on content creation for several Unilever brands social campaigns fresh, distinct and designed to evolve with emerging platforms and push beyond performance benchmarks.
Educated in London and Florence, Jenna is a global citizen who likes to experiment and build things. She worked on two Effie-winning, globally-integrated campaigns for Andersen Consulting while at Y&R before being recruited as a founding member of Y&R2.1 (Young & Rubicam's earliest exploration into online advertising), and helped open EuroRSCG MVBMS’ Amsterdam office for Volvo's Pan-European work. She launched the New York operations for Swedish creative powerhouse Great Works, just as it introduced the Cannes-winning ABSOLUT Machines in a SoHo storefront and online.
Jenna’s background is unconventional – she also ran new business at two MDC agencies, and explored branded content opportunities for The Martin Agency. Her years in both account management and strategic planning before joining Weber Shandwick help ground her creative work in business imperatives, and foster a deep drive for collaboration and developing thoughtful work.
Jenna has also been a panelist at MIT and CUNY, guest lectured at The VCU Brand Center and NYU, and spoken on an NPR panel at the WNYC Green Space about the future of radio.