The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


2017 One Show Branded Entertainment Jury

Karen Costello



Los Angeles

Executive Creative Director, Karen Costello oversees creative for accounts including Target, Angel Soft, Vanity Fair and Zillow. During her time at Deustch she’s been behind some of the most groundbreaking and iconic work at the agency such as the Happy Cow campaign for California Milk, brand launches for clients like Expedia and HTC.

Most recently, Karen was behind Target’s award winning and history making live video for Gwen Stefani on the Grammys, last year’s massively successful Star Wars campaign and the reinvention of Angel Soft’s brand, making them one of the most talked about toilet paper brands of all time

Karen cares deeply about creating positive change and this year, launched Deutsch Good, a new arm of the agency aimed at solving community problems both big and small with the power of creativity and volunteerism.

Karen is also a strong advocate for creating and supporting creative leadership roles for women in the ad industry and has spoken at numerous conferences about leveling the industry’s playing field and creating humane work environments for both women and men.

Karen has a long list of awards and accolades and was most recently named #3 on Business Insider’s Most Creative Women in Advertising list and earned a top spot on Adweek’s 100 Most Creative People in Advertising list. She lives in Topanga Canyon, CA with her husband and two children.




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