The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show Design Jury

Laurie DeMartino


Laurie DeMartino Design


Laurie DeMartino Design is a Minneapolis-based creative firm that brings a human, richly detailed and artful approach to brand strategy, visual identity, packaging, corporate communications, and product design, creating impressions that are lingering and timeless, yet entirely modern.

Known for elegantly composed and sumptuously layered images, DeMartino's judicious use of classical typefaces, high level of craft, and unique command of color, gives the work a sense of refined precision; while textural materials and frequent use of letterpress add a lush, tactile quality.

Since establishing Laurie DeMartino Design in 1991, Laurie has been passionate about creating smart, out of the ordinary solutions for clients that have included American Eagle Outfitters, Anthropologie, Urban Outfitters, The Gap, Mead, Penguin Books, French Paper, Marshall Field's, Target Stores, among others.

Laurie's work has received awards and honors from nearly every major design publication, competition, and exhibition; including Communication Arts, I.D., Print, Graphis, Novum Gebrauchs-Grafik; AIGA, The Type Directors Club, Art Directors Club of New York, The One Show; the Triennial Exhibition at the Smithsonian Institution’s Cooper-Hewitt, National Design Museum, and more. DeMartino was featured in the book Women of Design, among a select group of influential designers from around the world. Laurie has also served as adjunct faculty at the Minneapolis College of Art and Design.




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