The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show Design Jury

Viral Pandya


Out of the Box


Viral is an iconoclast who took on the establishment, and eventually became an institution revered by the very same establishment.

Long before independent startups became fashionable he hung up his boots at Saatchi & Saatchi, leaving the senior position to set up Out of the Box. It’s been an eventful 10 years since.

Out of the Box nurtured and built two brands which are today iconic and leaders in their category. And along the way, the agency collected awards by the shelf-full – perhaps far more than what most leading network agencies manage to.

Viral’s work has featured in several One Show Annuals, and he has more than a dozen Merits, a Silver Pencil and two Bronze Pencils to his credit. He won the Design Gold at Cannes Lions 2011. According to Luerzer’s Archive’s 10-year creative rankings in India, Viral occupies the No.2 position in Art and the No.1 position in Copy. He has won numerous awards at New York Festival, the D&AD Kyoorius Awards, GoaFest ABBY, etc. The posters he designed were selected for display at the Museum of Design, Zurich in 2012. He has also been part of the jury at One Show Design, New York Festivals and GoaFest.

Today Out of the Box is getting ready to move into a swanky new office in Gurgaon, an advertising hub near the capital city of Delhi, all set to reach the next level.

Meanwhile, Viral continues to pursue his vision of making a difference to the industry. He also acts as a guest faculty at some of the most reputed universities in India.




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