The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


2017 One Show Direct Jury

Kate Oh


Cheil WW


Kate Hyewon Oh is an Executive Creative Director for Cheil Worlwide HQ in Seoul. She leads the strategy, creative direction and production of integrated campaigns for clients, such as Samsung Electronics, Korea Telecom, Anheuser-Busch InBev and many others.

In 2012, she won 2 Gold Lions in Promo & Activation for her Samsung Camera campaign “Insight”. The campaign also won a Grand Prix in Film at Spikes Asia, and a Grand Prix in PR at the newly-rising international advertising festival Ad Stars. In 2013, the campaign also won 4 Gold Lotuses at AdFest. She won Grand Prix in Innovation at AdFest this year .

Kate has served as a juror on several international festivals, such as Cannes Lions (2006), CLIO’s (2013), Ad Stars (2014) LIA’s (2015) and CLIO(2016). She was also invited as a guest speaker at the Cannes Lions 2010, where she held a seminar “Majority Report - The Future of Advertising”.




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