The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


2017 One Show Film Jury

Bruno Bertelli

Global CCO



Born in Verona, after earning a degree in Semiotics, moves his first steps as a copywriter in New York after attending the School of Visual Arts.

He moved to JWT Italy in 1998 where he remained until 2010 with the role of Creative Director on high profile international accounts and Executive Creative Director of the Rome office.

In January 2011 he joined Publicis Italy as Executive Creative Director together with Cristiana Boccassini and in 2013 they were appointed Global Creative Directors Publicis WW on Heineken and members of the International Creative Board. In November 2014 Publicis WW appointed him CEO of Publicis Italy.

Thanks to his work on the client in June 2015 he was appointed as Global Leader on Heineken for the Network and in November 2016, ECD Publicis Western Europe.

In May 2016 he has been nominated CCO Publicis Worldwide, maitaining he role as CEO of Publicis Italy. He is the most awarded Italian creative in the world with 41 Cannes Lions, of which 9 gold, one Grand Clio and one Grand Prix at the NYF as well as many other national and international awards.




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