2017 One Show Interactive Jury

Atit Shah

ECD/Head of creative


New York

Atit Shah has been dreaming up transformative brand experiences for companies like American Express, Converse, L'Oréal, NBC, Whole Foods, Vevo, and The New York Times since the early 2000s. He currently serves as the EVP/Executive Creative Director of DigitasLBi New York and Atlanta.

Atit’s unique expertise lies in creating large-scale brand platforms around authentic passions – music, film, philanthropy, fashion, sports, and beyond — that spark mass action. Some of his team’s notable projects include the “Small Business Saturday” movement for Main Streets, the “UnTasty Dishes” recipe ambush for Charity Water, and “The Sync Show” Twitter-powered concert starring Jay Z.

His work has received top honors from the industry including Cannes Grand Prix Lions, Grand Clios, D&AD Pencils, Gold and Silver One Show Pencils, Gold Effies, Webby Awards, and London International Awards.

Atit lives in Brooklyn with his wife, two kids, and an ancient cat.





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